Photo Gallery | PHOTOS: Tigers ‘One Team, One Goal’ motto sways Memphis

An inspirational Memphis Tigers video called “One Team, One Goal” is making its rounds on social media. It already has thousands of views and was trending locally after only being published a little more than a week ago.  Click here for the full story and video.

Memphis Tigers videographer Mark Jenkins is the creative genius who had the vision for the video. The execution of the video was done online by collaborative efforts of Tigers fans who believe in the team and the city.

"Josh [Pastner] uses the motto 'One Team, One Goal, No Ego' all year round, and it was something I had been sitting on," said Jenkins.

Jenkins is a lifelong Tigers fan. When he was a film student at the University of Memphis, he personally emailed Pastner asking to help with promotional videos.

He made the video for the annual Tigers banquet, but the work behind it was not intended to be only viewed once.

“I think they're just as talented, if not more, than any team in the country,” said Jenkins describing his passion for the team and the circulating video.

As the team just wrapped up the CUSA tournament coming out with a trophy and going into the NCAA tournament as a sixth seed, Jenkins is trying to push the video for more people nationwide to see.

“I think we get a bad rep because we haven't ‘beaten anyone’ and I think that's an unfair assessment. A 50/50 ball here or defensive rebound there and we could be staring at one or two seed. Regardless, I think they are ready to make a run in the tournament. I believe this is the best team' in the country and people are just now starting to see how dangerous we can be when we put it all together. Their best basketball is ahead of them,” he said.

Chris Nielsen is an electrical engineer by day, and a sports fan by night. He also wrote the script for the video.

He said the concept behind the slogan “One Team, One Goal” reminded him of a speech Memphis Grizzlies coach Lionel Hollins recently gave to a group of students at the Stax Music Academy.

“About how there is a difference in having a dream, and having a goal,” said Nielsen explaining Hollins’ speech.

Nielsen applied Hollins' words to students about dreaming and working to be a musician, basketball player, or any other career aspiration to the video's script.

“It’s not about being famous, it’s about the work you put into it,” he said. “It’s ok to dream, but it takes work and to get that goal.”

Although the video was produced for a small audience in a banquet the message behind it is touching many online.

“I showed it to my parents and they said, ‘That’s only going to be on YouTube?’” said Daniko Flowers who helped with the voiceover.

Niko along with his partner Bobby Reed run BAN Studios in Memphis. Reed also helped voice the video.

Reed describes the Memphis Tigers as a grit and grind team. He said the city relates to them and this video because the city in itself is also, in his words, a grind city.

“This city is the home of the blues, and it’s tough here. We have to stick together in order to make it,” said Reed.

And similarly, Reed believes the Tigers success comes from the team working together and not depending on a star player.

One part of the video Reed and Niko remember in particular that applies to Memphis and its college basketball team is this, " Dreams are fleeting with nothing tangible to leave behind. That's why this season hasn't been about dreams, don't you dare start dreaming now."