MEMPHIS, TN- (WMC-TV) - Every Grizzlies home game is worth millions to the local economy, according to the Memphis Convention and Visitors Bureau.

"It's civic pride. It's dollars. It's economic impact. It's everything a professional franchise can do for a community and an entire region, and that's what the grizzlies are doing for us right now," said CVB president Kevin Kane.

The Beale Street Merchants Association president said the more the Grizzlies win the better it is for business.

"It would be great if they came back and had another home game for Friday. Me personally, I'd rather them just end it tonight and get on with the next round," said Beale Street Merchants Association president Ty Agee.

Agee owns Miss Polly's on Beale Street.

"I have to bring in extra help where I wouldn't otherwise with the regular staff. I can't run with them because it's that big a deal," said Agee.

(WMC-TV) - The Memphis Redbirds are teaming up with the Alzheimer's Association to raise awareness about the disease that currently plagues more than 5 million Americans.

The "Alzheimer's Assocation Night with the Redbirds" will take place August 1.  The first pitch goes out at 7:05 p.m.

Fans are encouraged to wear purple to show support for those battling the disease, as well as the families affected by it.

Tickets to the game can be purchased for $15, $5 of which will be donated to the Alzheimer's Association.

For more information or to reserve tickets, contact Corey Gilden at (901) 722-0294 or by e-mailing him at corey.gilden@memphisredbirds.com.

MEMPHIS, TN- (WMC-TV) - Hours after Monday's win against OKC, sports writers were taking to the Internet to talk about the atmosphere inside the Grindhouse. The articles and blog posts included the Grizzlies fans who were touting their loud and proud grit and grind spirit despite the, sometimes, controversial chants.

There is no doubt Memphis believes. It is that atmosphere that is getting national attention after the Grizzlies hit a 5-0 playoff run at home. Sports writings are giving fans credit for keeping the energy high.

"The national audience, the media and the audience are finally catching on to how passionate fans here in Memphis are about basketball," said the Memphis Grizzlies Vice President of Marketing Communications and Broadcast, John Pugliese.

Memphis also loves its music.