Memphis International Auto Show revving up for the Cook Convention center | Events

The Memphis International Auto Show will be held from Friday January 18 through Sunday January 20. This year's event is designed as a no pressure look at hundreds of new model cars and will feature a host of activities including an 8 foot tall working robot!

The event will be held at the Memphis Cook Convention center at 255 North Main and parking is free for attendees in the center parking garage. Some vehicles will be making their auto show debut at this show including new crossovers, hybrids, and sport utility vehicles.

Free opening day admission tickets are available at participating Mapco mart and Mapco express stores as well as car dealers and UPS stores.

After checking out all the new vehicles inside the auto show, you can get behind the wheel of several new Toyota models including the Toyota Camry, Camry Hybrid, Prius c, Prius Plug-In, Prius v and Tundra, at the Toyota Drive Center and support one of three charities including the American Red Cross, AMVETS and the National Park Foundation through Toyota’s Drive for a Cause program.

All attendees who test drive a new Toyota will receive a complimentary gift. Ride and drive hours are Friday and Saturday, from 10 a.m. to 6 p.m. and Sunday, from 10 a.m. to 4 p.m.